Usually, digital strategy is confused with digital transformation, but these two terms are very different in scope.
Digital transformation works mainly in three core areas
- Customer experience
- Operational processes
- Business models
Digital strategy puts more emphasis on technology used in the organization.
Digital strategy works more towards changes in business models by using technology to enable an organization to become a digital business.
Laying a foundational strategy is the most significant component of the digital transformation process that ensures technology is implemented to support business objectives.